Don’t think that PR is just about press releases. A press release is a great PR tool, but there are other options. Be prepared to try any creative idea that will get you noticed for the right reasons. Alternatives to using the media include: Support local causes It can create good relationships and a good image […]

It must be news. The story must be topical: you have to find a peg to hang the story on. It is not news that you make dog baskets – but it would be if the Palace bought one. Head it up ‘Press Release’. Find out the name of the journalist responsible for the section […]